BRAND RECAP
2024
WAS THIS OUR BEST YEAR EVER?
At the end of the year, the time comes to review the whole year and we ask ourselves: Was this the best year ever for the ABSOLUTE TEAMSPORT concept?
That's definitely not easy to answer. But what we do know is that we can look back on an extremely successful year. Not only have we been able to expand our ABSOLUTE TEAMSPORT family to a total of 46 stores, but we are now also represented in 12 countries worldwide.
We were able to expand our LED presence in the Bundesliga to clubs such as Borussia Dortmund and SV Werder Bremen and are now also present in other stadiums such as Cologne, Regensburg, Kaiserslautern and many other stadiums around the world.
We toured all over Germany with a Lamborghini and a G-Wagon together with Nike, making the European Championships in our own country unforgettable for the ABSOLUTE TEAMSPOR x Nike community.
Together with JAKO and the community, we were able to launch our own SMU jersey, which is only available exclusively from our partners. We had the opportunity to shoot with players such as Harry Kane, Maxi Mittelstädt or were given the exclusive opportunity to test the new F50 on the hallowed turf of Arsenal London together with adidas.
There are still many things that have made this year so extremely successful. We would like to take this opportunity to thank all our partners, members and our community for 2024 and wish everyone happy holidays and a successful 2025.
EXPANSION
STORES
46
COUNTRIES
12
Latest Openings
36
9
Last year, we were able to open 10 new stores across Europe and add three more countries to our portfolio with Luxembourg, Poland and Greece. The first openings are already planned for this year and we are delighted that the ABSOLUTE TEAMSPORT family continues to grow in terms of quality and quantity and that we have strong partners at our side.
WELCOME
SOCIAL MEDIA
125000
54 800
176 000 monthly views
60 400
1066
120 MIO. VIEWS IN 2024
Our strong performance on YouTube with 60,000 new followers and our viral EC campaign have increased our reach to more than 120 million views this year.
164 000
91 000
155 000
70 MIO. VIEWS IN 2024
WITH LINK TO ABSOLUTE TEAMSPORT
CAMPAIGN CULTURE
Our aim was to drive forward our brand building and to strengthen and expand the community in cooperation with our partners and retailers.
Together with Nike, we brought the European Championship from the streets of Germany into the minds of Gen-Z. We created an exclusive JAKO SMU, which is only available in ABSOLUTE TEAMSPORT stores. We were in London and Milan with Puma to celebrate the launch of the new Future and Ultra and were able to extend the partnership to Signal Iduna Park for the 24/25 season. Together with Hummel, we expanded our partnership to the stadiums in Bremen, Cologne, Regensburg, Madgeburg and the top 3 clubs in handball. Together with Adidas, we had exclusive access to the Emirates Stadium and were able to experience the return of the legendary F50 up close. Finally, we were able to organize a meet & greet with Skechers and Ragnar Ache, which has never been done before.
OUR STORY
"THIS IS WHAT IT MEANS TO BE A FAMILY"
Our 3rd ABSOLUTE TEAMSPORT Summit took place this time in Munich and was once again a complete success. Not only did we have more than 40 partners and thus almost 100 people on site, but the community and the WE feeling also continued to develop great and the ABSOLUTE TEAMSPORT family grew further together.
After celebrating the opening of our 43rd store ABSOLUTE TEAMSPORT Munich together with all partners and industry on the first day, there was a brand update for the partners on the second day to show and celebrate the joint and extremely successful development. Then we had the honour of welcoming the CEO of Puma, Arne Freundt, to our meeting, who gave the entire group exciting insights into the development and goals of Puma and the collaboration with ABSOLUTE TEAMSPORT. We would also like to take this opportunity to thank the Puma team once again for providing us with uniform clothing for the entire summit.
Afterwards, we climbed the mountains together with all our partners and rounded off the evening at the Tannenhütte in Garmisch-Partenkirchen.
The third and final day included another meeting session with a classic Bavarian veal sausage breakfast before the group went to the Oktoberfest.
Once again, the meeting has shown that we have all grown together into one big ABSOLUTE TEAMSPORT family and that every single partner is a valuable part of the strongest team sport alliance in the world